No entry barrier for new players into RMG. Spillover to Poker, Rummy and other games possible. Ludo is low ARPU, but high volume business. Churn Control of Fantasy is possible with Ludo given its lower(or ‘no’) learning curve.
In game mystery box for giving bonus cells, multiplier cells, mystery cells , making game more engaging and strategic.
Theme based gaming to keep freshness/novelty in the app. (seasonally rich content- festive contents)
Scratch card and task center like growth levers like in no other Ludo game.